The key to making an impression at a trade show is to be different. What better way to create goodwill with potential buyers and future clients than by doing a World Record attempt?
A trade show is a great place to promote your business and it provides great PR opportunities. The key to making an impression at a trade show is to be different. Just having a booth and hosting a happy hour won’t make an impression. What better way to create goodwill with potential buyers and future clients than by doing a World Record attempt?
Pre-show marketing strategy
Trade show success begins before the show starts. To do a successful World Record attempt you must promote the attempt prior to the event by getting the news out to customers and prospects. This involves a pre-show marketing strategy including email, social media, and personalized invitations. Some shows are attended to break into new markets, others to drive business. Depending on the objectives and together with the show staff, consistent messaging about the World Record attempt can take place.
There’s a big ROI opportunity in using our WRM platform which monitors conference hashtags and makes interacting via social media with others at the event very easy. The platform offers a convenient way to create a dedicated World Record attempt web page. Enlarge the impact of your World Record story by connecting a combination of distribution channels and monitor the performance of your content in real-time.